You searched for: "*"

The results has been filter on Authors containing Heather Kennedy.
ANA has found 3 results for you, in 235 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Your repertoire or mine?

Because of the increasing number of channels available to subscribers in the pay TV environment in South Africa, including niche channels, information on viewing habits with regard to cross channel-viewing becomes important. This paper focuses on...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Heather Kennedy
June 15, 1998
×

Citation

Kennedy, H. (1998a, June 15). Your repertoire or mine?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/your-repertoire-or-mine-


Research papers

Understanding pay TV markets in Africa

This paper gives a review of the development of pay TV markets in various African countries and Indian Ocean islands. It includes a brief overview of the state of the African economy, the television environment, and the qualitative research...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Heather Kennedy
June 15, 1996
×

Citation

Kennedy, H. (1996a, June 15). Understanding pay TV markets in Africa. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/understanding-pay-tv-markets-in-africa


Research papers

M-Net

The paper outlines the background to the launch of M-Net in South Africa as a Pay TV channel in opposition to the government controlled channels, and explains the initial launch strategy. It outlines the growth of the channel to date, the current...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heather Kennedy, Sue Grant
Company: Markinor (Pty) Ltd
June 15, 1992
×

Citation

Kennedy and Grant (1992a, June 15). M-Net. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/m-net